Starbucks
Pandemic Changing Starbucks' Strategy
One of the best things about Starkville's Starbucks and Starbucks' business strategy is the wonderful atmosphere for sitting, working, and meeting with friends. However, the pandemic, understandably, caused people to avoid sitting in public spaces, so Starbucks has developed a new idea: people aren't just not getting coffee; they're getting it to go. Inc.com goes into detail about Starbucks' recent partnership with AmazonGo. Will this ever come to Starkville? Only time will tell. For now, Starkville citizens love the classic sit-down or to-go Starbucks.
Selling Point
Aside from this being the most pleasing atmosphere for working (Starbucks was designed for that after all,) Starbucks is a reliable and recognizable chain. You know you can expect quality with a familiar menu. You know they are a corporation with environmental and people-driven values, and they make business decisions in line with those values. Also, they are differentiated with a loyalty program, so you can feel less guilty about your coffee addiction (or take advantage of that free birthday beverage.)
Atmosphere
When you walk into the Starbucks on Hwy 12, you can tell it is a Starbucks, an intentional design, but this location is tailor-made for Starkville. With walls of windows, this location is full of natural light; combined with the light, earthy hues of the walls and decor, the space is absolutely perfect for keeping working guests calm and undistracted. It has lots of outdoor seating available for friends, human and four-legged. The classic coffee shop jazz is always playing, creating the perfect environment to work, study, or read. They even give you free refills of brew coffee or tea while you sit inside.
Strictly Sippin'
Being an international chain, Starbucks' menu offerings are pretty well-known. From their beloved seasonal offerings like the Pumpkin Spice Latte to the classic cold brew, Starbucks offers a variety of beverage options. Whether you are looking for hot, iced, or frozen java or even a coffee-free refresher or frappuccino, Starbucks has you covered. Always from the loving hands of a Starbucks barista, Starbucks coffee is strong, bold, and deliciously customizable. Try adding an extra pump of brown sugar syrup, sweet cream cold foam, or caramel drizzle. Starbucks beverages are easily customizable and can easily become your comfort beverage, even when you leave Starkville.​